Case Study: Harry & David Country Stores
When the high-end Harry & David Country Store chain needed a reliable partner to implement their image- and message-intensive interior and exterior designs, packaging and promotion, they turned to NightHawk.
Our science-based image enhancement and color management capabilities are a perfect match with Harry & David’s popular chocolate truffles, luscious pears and irresistible Moose Munch. And of course, NightHawk can print on anything – so food-safe signage for the freezer section is no problem. In fact, our firm prints a lot of Harry & David’s data-base driven promotions on our limited run digital press. And we produce the company’s elaborate press kits and their outdoor billboard advertising.
Like many large corporations with multiple sites, Harry & David understands the importance of maintaining their “image,” and brand integrity across all their locations, products and promotions. So NightHawk’s digital asset management program, including archiving, enhancing, and standardizing digital resources in web-based on-line and near-line libraries, is a natural match. Consistency, quality control and color-management are our mantras.
Our web-to-print solutions enable Harry & David’s in-house marketing teams, and there’s a lot of them, to order new jobs and re-prints of archived pieces from their desktops. That enhances the personal productivity of key in-house managers, and speeds project turnaround. It’s a model that works, and delivers substantial cost-reductions in the process. We call it Integrated Communications Management, and it can work for your organization too. Send us in inquiry, and we’ll show you how.
